The Business Channel is the UK’s first entertainment and lifestyle channel for 4.6 million SMEs (Small - Medium Enterprises) and the wider business community.
It aims to be the first point of reference for entrepreneurs seeking information or inspiration, while complementing the appeal and potential of business programming which has been welcomed by the public recently. This has already been illustrated by the high ratings and success of many recent business reality shows, proving that ‘entrepreneurialism is now mainstream’. The Business Channel programming offers a high quality, focused and accessible insight into the world of business that is understood by all levels of viewers.
The carefully selected content attracts an audience with a desire to be entertained and informed, providing a powerful alternative to current viewing trends.
The Economist magazine as a perfect example of how independence and trustworthiness go hand in hand. Her vision for the future is understanding the delicacy of which a start up company must be treated. Pooya believes in partnerships and joint ventures with like-minded companies in order to create win-win situations. This, she believes, will lead to publicity, marketing and recognition of the channel and its partners. The ultimate goal is to provide first class service for the viewers of the channel.
Once The Business Channel has been established amongst its target audience, Pooya’s next vision for the future encompasses a foundation that helps people in start up businesses on the condition that once they have been helped with their dreams and goals that they sign an agreement by helping others achieve their dreams and goals. The Business Channel Foundation is envisaged to launch in 2008.